Office of Virtue
A bureau for our shared humanity

Nike Training Club Tour & Week

Nike Training Club Week & Tour



In collaboration with Ari Elefterin, we created the design direction for the largest fitness event series in the world.

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Released to a dozen cities globally our design direction was translated across countries and continents.


We included recommendations for interior art, graphics, lighting, product display, fixtures and propping.  



Embodying diverse sport through form. 

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We art directed MakeLike to create a custom pattern that's individual pieces could be used as additional graphic elements.

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We included recommendations for interiors, lighting fixtures and tone.

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Overall we created a diverse kit design of parts with recommended applications for interior signage, staging and wall treatments.


Event Photography from SOCIAL MEDIA COVERAGE