Office of Virtue
A bureau for our shared humanity

Adidas Always Original

Adidas Always Original

Services: Concept DEVELOPMENT, Research, Naming


Through research into cultural and current trends we developed the idea for a creative showcase at the Footlocker SIX:02 space. 


Finding creative partners like Kelly Shami and HANKSY gave the event the integrity that this demographic is looking for. 

The social reach of this project was over 2 million with over 20,000 social interactions. 


In COLLABORaTION with SET Creative

Photography from Kelly SHAMI