In collaboration with Ari Elefterin, we created the design direction for the largest fitness event series in the world.

Released to a dozen cities globally our design direction was translated across countries and continents.

We included recommendations for interior art, graphics, lighting, product display, fixtures and propping.  

We art directed MakeLike to create a custom pattern that's individual pieces could be used as additional graphic elements.

Overall we created a diverse kit design of parts with recommended applications for interior signage, staging and wall treatments.

Event Photography from SOCIAL MEDIA COVERAGE