Office of Virtue
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Nike Training Club Tour & Week

Nike Training Club Week & Tour

SERVICES: ART DIRECTION, DESIGN, ICON DEVELOPMENT

 
 

In collaboration with Ari Elefterin, we created the design direction for the largest fitness event series in the world.

 
 
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Released to a dozen cities globally our design direction was translated across countries and continents.

 
 
 
 
 

We included recommendations for interior art, graphics, lighting, product display, fixtures and propping.  

 
 
 
 

 

Embodying diverse sport through form. 

 
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We art directed MakeLike to create a custom pattern that's individual pieces could be used as additional graphic elements.

 
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We included recommendations for interiors, lighting fixtures and tone.

 
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Overall we created a diverse kit design of parts with recommended applications for interior signage, staging and wall treatments.

 

Event Photography from SOCIAL MEDIA COVERAGE