Office of Virtue
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Adidas PureBOOST X

Adidas PureBOOST X 

SERVICES: Concept DEVELOPEMENT, RESEARCH, Strategy 

 

 We researched and concepted the spot that launched Adidas's first running shoe designed specifically for the female runner.

 
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By developing strong background information on prominent influencers and the key demographic we created useful strategy to back the creative concept.

In collaboration with Sockeye